ABOUT US
MINBER, a watch brand from JC Watches Co., Ltd., was founded by Mr. Zou in 1988. In its early years, the brand focused on providing mechanical watch design and OEM services for bespoke handmade watch brands in Asia and the Middle East, earning market trust through exceptional craftsmanship and customization capabilities.
In 2017, MINBER established its own quartz movement factory, significantly enhancing its movement technology and quality control capabilities. By 2022, the brand further founded a mechanical movement factory, marking its official entry into the core technology field of mechanical watchmaking. That same year, Mr. Shen, former design director of an internationally renowned watchmaking company, joined the team. Under his leadership, MINBER deeply integrated original design, in-house movements, and contemporary trends to launch a mechanical watch series specifically tailored for the younger generation. This series breaks away from the traditional perception of mechanical watches as collectibles, transforming them into wearable fashion accessories for daily use that emphasize personal expression.
To date, MINBER has independently developed more than 10 mechanical movements. Its products are sold in over 20 countries and regions worldwide, and the company maintains strategic partnerships with multiple international collaborators. Committed to blending exquisite mechanical artistry, cutting-edge design, and reliable quality, MINBER continues to provide trustworthy timepieces for consumers who embrace life and dare to express themselves.
Factory Tour
Exhibit Design
Repeatedly awarded industry honors "Best Exhibitor"
HONOR
Featuring award-winning designs protected by multiple appearance patents, setting us apart in the marketplace
MINBER Development Milestones
• 1988
MINBER was registered and established,
Focused on high-end custom market
• 2017
Established self-developed quartz movement factory
• 2022
Self-developed mechanical movement factory launched.
Mr. Shen joined, assembled a new design team, and reshape the MINBER mechanical watch brand
• May 2023
First self-developed mechanical watch series launched
• Sept 2023
Awarded “Best Exhibition Brand” at Hong Kong International Watch Fair
• Sept 2024
Awarded “Best Exhibitor” at Hong Kong International Watch Fair
• Mar 2025
Tenth self-developed movement mass-produced
• May 2025
Entered strategic partnership with a renowned American trendy watch group
Why Choose Us? Our Advantages
End-to-End In-House Movement R&D
Full self-developed system covering quartz and mechanical movements. Over 10 proprietary mechanical movements mass-produced, with core technologies fully independent and performance highly reliable.
Independent Original Design
Led by seasoned industry designers, the team insists on original creation and rejects mediocrity and imitation.
Rigorous Quality Control & Craftsmanship
High-standard testing system with strict oversight from movement production to assembly, ensuring exquisite craftsmanship and durable reliability in every timepiece.
Globally Recognized Brand
Products sold in 20+ countries worldwide, repeatedly awarded industry honors (e.g., "Best Exhibitor"), and partnered with international corporations, receiving broad market recognition.
Dual-Track Strategy: OEM & Independent Brand
With 30+ years of high-end watchmaking experience, we provide professional OEM services and full-process capability for independent brand development, meeting diverse partnership needs.
Youth-Focused Brand Positioning
Breaking traditional boundaries, we offer mechanical watch collections designed for young consumers, emphasizing self-expression and daily wearability—driving mechanized timepieces into fashion and diverse lifestyle scenarios.